Consumers are changing, and that fact is particularly evident in the growing demand for plant-based substitutes for meats. Interestingly, most of these consumers do not adhere to a vegetarian diet. Instead, they are drawn to these new products for their ecological benefits and their flavor.
Now, the plant-based craze has entered the world of sports. Greenleaf Foods and its brand Lightlife have announced a partnership with the Chicago Bears to make the Lightlife Burger available at Chicago Bears home games this season. On game days, the Lightlife Burger will be served at concessions, in the club suites, and from a full-service Lightlife Burger Cart in the north endzone concessions area.
Lightlife plant-based protein products will be featured in the retail program at Jewel-Osco and Mariano’s. To support the program, Chicago Bears fans will have a chance to win unique prizes and experiences through a sweepstakes with Lightlife. The experience includes game tickets and pregame field passes to the game against the Kansas City Chiefs on December 22.
“Being based in the Chicagoland area, we are proud to team up with our local NFL team, the Chicago Bears,” says Dan Curtin, President and CEO of Greenleaf Foods. “We’re thrilled to bring Bears fans the delicious Lightlife plant-based burger to expand their in-stadium food options as they cheer on their beloved home team.”
Doug Carnahan, Vice President of Corporate Partnerships for the Chicago Bears, adds, “We’re excited to partner with Lightlife to not only offer our fans a new plant-based option at home games but to also bring together two local companies.”
The Lightlife Burger available at Bears games will feature a sesame seed bun, tomato, lettuce, and a build-your-own condiments bar. The Lightlife Burger delivers the sensory experience consumers crave from beef but is made of plants. Unlike other plant-based burgers, the Lightlife Burger has no GMOs, soy, or gluten and is made from familiar ingredients—such as beets and pea protein.
Even if fans can’t make it to a game, they can find the Lightlife Burger and other products from the new Lightlife plant-based meat line at participating grocery stores across Illinois, including Jewel-Osco, Mariano’s, Fresh Thyme, and Pete’s Fresh Market. Created with culinary expertise and balanced nutrition, the Lightlife Burger is the flagship of a new pea protein-based product line that also includes Lightlife Ground, Lightlife Bratwurst Sausage, and Lightlife Italian Sausage.

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