As we’ve seen from brands like Foot Locker, hosting engaging in-store experiences is an effective way to drive retail loyalty in the 21st century. Today’s consumer needs a compelling reason to forgo the convenience (and often the lower prices) of e-commerce to visit a brick-and-mortar store. With a new program enhancement, it looks like PetSmart understands the value of such experiences.
The pet specialty retailer is elevating its current Doggie Day Camp program with a new format, including an updated and enriching....