AutoAnything Maintains Strong Presence by Focusing on its Customer’s     Online Shopping Experience

DULLES, Va.—Vovici, the leading provider of online     survey software and enterprise feedback management (EFM)      solutions, today announced that AutoAnything, one of America’s largest     and fastest growing online retailers of specialized automotive products,      will utilize Vovici to gather feedback and input from customers and     visitors to its retail website in order to provide the most satisfying     and positive experience possible.

AutoAnything wanted a quick and efficient way to obtain reports and     analysis on customers’ experience as well as match the feedback to     customers to address specific needs. Committed to providing top quality     products from trusted name brands, AutoAnything has adopted the Vovici     solution to capture feedback and data directly from its customers after     they visit the website in order to improve service and enhance the     shopping experience.

“At AutoAnything, we relentlessly strive to provide our customers with a     superior shopping experience. With Vovici’s expertise in feedback     management and superior community integration we have a deeper     understanding of our customer needs, which allows us to be best in class     in terms of our delivery and interaction with our customers” said Pascal     van den Berk, vice president of marketing.

AutoAnything’s roots go back to 1979 when Selwyn Klein began     manufacturing and selling genuine sheepskin seat covers and custom     carpet floor mats under the name Blue Ribbon Motoring. In 1997, was launched and has fast become the preeminent source     for auto accessories online. The immediate and automatic feedback     delivered by Vovici enables AutoAnything to be very responsive to     customers, which is critical in today’s competitive online retail     environment.

“AutoAnything is leading the way in utilizing top technologies like     Vovici to stay in line with customer’s needs and wants,” says Dave     Capuano, vice president of marketing for Vovici. “Customer satisfaction     has taken a front seat in today’s tough economic and competitive climate     and we are excited to be the engine that helps AutoAnything maintain     their paramount reputation.”

About AutoAnything

AutoAnything is one of America’s largest and fastest growing online     retailers of specialized automotive products. They are committed to     providing top quality products from trusted name brands. Their custom     and universal products are designed to provide protection, comfort,      safety, style and enhanced performance for all cars, trucks, SUVs and     vans. Visit for more information.

About Vovici

Vovici is the leading provider of intelligent online survey management     and feedback solutions. Powerful, scalable and easy to use, Vovici’s     solutions help companies engage customers, employees and partners to     increase loyalty, facilitate innovation, and influence critical business     decisions. More than a thousand organizations worldwide, including more     than half of the Fortune 500, rely on Vovici to turn information into     action. Visit for more information.

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