Las Vegas Resorts Integrate with Topguest to Reward Mobile Social Network Users

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SAN FRANCISCO, April 21, 2011—Nine Caesars Entertainment resorts in Las Vegas have launched a new mobile-social network experience powered by Topguest, a Silicon Valley company that connects traditional loyalty programs with social media. Beginning today, visitors at Caesars Palace, Planet Hollywood Resort & Casino, Paris Las Vegas, Rio All-Suite Hotel & Casino, Flamingo Las Vegas, O’Sheas Casino, Imperial Palace, Harrah’s Las Vegas, and Bally’s Las Vegas can receive Total Rewards® Bonus Reward....

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