First Nationwide Automotive Manufacturer Loyalty Program Challenge: Ford, in partnership with Ogilvy Detroit, approached The Lacek Group to help devise, build and launch the first nationwide automotive manufacturer loyalty program. The objectives of the program were to improve owner retention for service transactions, grow retail spending, and increase repeat new vehicle sales. Lacek’s challenge was to build a program with a flexible marketing platform so that the program would meet Ford’s objectives, while also fulfilling the....