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Building on an exploratory pilot launched in October 2018, Kroger and Walgreens have announced the introduction of a new test area featuring the expansion of Kroger Express and Kroger Pickup at select Walgreens stores. The expansion also includes the launch of Walgreens’ health and beauty products in 17 Kroger stores in Knoxville, Tennessee.
Starting this fall, 35 Walgreens stores in the area will feature a curated selection of Kroger’s popular Our Brands products like Simple Truth, as well as national brand products. The assortment will vary by store and can include meat, produce, dairy, frozen foods, shelf-stable products, and Home Chef meal solutions. Many locations will feature a full Kroger Express assortment, with up to 2,700 products, while other stores, on average, will offer 2,300 products.
Most of the Walgreens pilot stores will also provide customers with the convenience of Kroger Pickup, enabling shoppers to place a digital order on kroger.com or through the Kroger app for curbside pickup at a participating location. The Knoxville location will feature several categories, including beauty, personal care, over-the-counter medications, and wellness. Walgreens Boots Alliance brands No7 and Soap & Glory will also be a part of the assortment.
“We continue to redefine the grocery customer experience and partner for customer value through our Restock Kroger transformation plan,” says Jeff Talbot, Kroger’s Vice President of New Business Development. “Our growing relationship with Walgreens is just one more way Kroger is making life easier and better for even more customers—because everyone deserves to have affordable, easy-to-enjoy, fresh food. Expanding our pilot to Knoxville demonstrates the ongoing success and future potential of bringing together the best of Kroger’s food authority with Walgreens’ global expertise in health and beauty.”
Richard Ashworth, Walgreens’ President of Operations, adds, “Walgreens customers have responded very favorably to the Kroger Express pilot in Northern Kentucky. As a result, we’re exploring more ways to offer customers an enhanced, more convenient shopping experience. Working with Kroger, we’re continuing to re-invent our customer offer to meet shoppers’ evolving needs, which includes offering private-label grocery and health products at a great value, through an integrated omnichannel experience.”
Launching the original pilot last year in Northern Kentucky allowed Kroger and Walgreens to test-and-learn in a retail setting and source customer feedback and insights, allowing the companies to create a more informed expansion decision. The pilot in Knoxville is a continuation of the test-and-learn approach, and both retailers will continue to assess customer response.
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