Jim Morgan, Executive Chairman for Krispy Kreme Doughnuts, said during a June 2 conference call to announce the company’s first-quarter financial results that driving deeper customer engagement is critical to future success.
“We fully understand that achieving organic and consistent same-store sales growth is predicated on providing our guests with an outstanding product and hospitality experience with every shop visit,” Morgan said. “Our focus is therefore on driving more everyday use occasions by giving customers....