St. Petersburg, FL, Jul 19, 2010—Kobie Marketing, a leading loyalty marketing and technology agency (http://www.kobie.com/), today announced it won two Communicator Awards of Distinction for its work on the Perks Advantage Web Site and Verizon Business Link Rewards Web Site. The Communicator Awards is the largest and most competitive awards program honoring creative excellence for communications professionals.
The Communicator Awards are judged by the International Academy of the Visual Arts (IAVA). Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms
, including: Conde Nast, Coach, Disney, Estee Lauder, HBO, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Tribal DDB, Victoria’s Secret, Wired, Yahoo!, and many others.
Director of the IAVA, Linda Day, noted, “As we continue our mission to honor Creative Excellence for Communications Professionals, we were once again amazed at the high level of work we received for this year’s Communicator Awards. This year’s entries demonstrated increased awareness of the digital world in which we live and our entrants always seem to find new and creative ways to push the envelope of possibilities across all mediums.” She added, “We are honored to witness the amazing work being done throughout the industry and want to congratulate this year’s Communicator Award Winners for their hard work and dedication.”
The Perks Advantage Web Site (https://www.perksadvantage.com/pages/default.aspx?ReturnUrl=%2fDefault.aspx) was redesigned to improve the customer experience and won because of exceptional response rates. Since the Web Site’s launch, Web traffic has increased 300%; customer spend has increased 83%; and 3,000 new customers have joined the loyalty marketing program. And, customers are engaging more with the brand through multiple touch points, including the call center and redemption Web Site.
The Verizon Business Link Rewards Web Site (http://businesslink.verizon.com) was also redesigned to improve the customer experience. Since the site’s launch, 98% of customers say the site is user-friendly; the number of unique visitors has increased by 7%; and program redemptions, a major goal of the redesign, have increased by 24%.
Said Rya Lauber, Creative Director, “At Kobie, we consistently strive to produce highly creative, strategically smart work that generates excellent results for our clients. We are greatly honored when our efforts are recognized by influential members of the marketing community, such as the International Academy of the Visual Arts.”
The two winning entries were selected as the very best among 7,000 entries. About Kobie Marketing
Kobie is an award-winning loyalty marketing and technology firm with nearly two decades of experience in managing loyalty programs; developing award-winning advertising campaigns; and developing and integrating robust and innovative technology platforms that have transformed customer interactions in the loyalty industry. Kobie has experience with a diverse client base, including Verizon, Bank of America, MBNA, Royal Bank of Canada, Barnes & Noble, Cingular, Samsung, Advanta, Avon, and CBS Sportsline. Visit Kobie at www.kobie.com to find out more about this unique and innovative company.
About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit www.communicatorawards.com for more information.