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For fans of Keurig Green Mountain, a leader in specialty coffee, coffee makers, teas, and other beverages with its innovative brewing technology, and Community Coffee Company, the largest family owned and operated retail coffee brand in America, drinking coffee just became a greater customer experience.
Keurig Green Mountain announced a multi-year licensing, manufacturing, and distribution agreement to bring Community® coffee to Keurig® portion pack formats for consumer and commercial Keurig® hot brewing systems. The partnership is expected to build greatly upon strong brand loyalty and avid customer engagement.
“Consumers tell us that they choose Keurig brewers for the quality, simplicity, and variety of brands and beverages available in the system,” John Whoriskey, President of U.S. Sales and Marketing at Keurig, said in a release. “Welcoming a premium brand like Community coffee into the mix means the loyal fans of Community coffee will be able to enjoy the coffee they know and love with the quality and consistency they expect from their Keurig brewer.”
According to the new agreement, consumers in the U.S. will soon enjoy their favorite Community® coffee varieties with Keurig simplicity at the touch of a button. The new, licensed Community® coffee K-Cup® packs are slated to launch in spring 2015 for in home and away from home use, with extensions into K-Carafe™ packs for the Keurig® 2.0 brewing system and Bolt® packs for the Keurig® BOLT® Carafe Brewing System in the future. All Community®coffee K-Cup® packs will be marked with the Keurig Brewed® seal indicating the product has passed rigorous testing, assuring the quality, taste, and integrity consumers expect from the Keurig® brand.
Community Coffee Company, a fourth generation family-owned business, has sold premium quality coffees since 1919. Community Coffee Company imports, roasts, and distributes its premium coffees through retail stores, restaurants, offices, convenience stores, and hospitality channels, while using only the top 10% of coffee beans in the world to make its delicious, rich and smooth coffees. Soon, consumers will be able to savor Community® coffee with the quality and convenience denoted by its Keurig Brewed® seal.
“Community Coffee Company continues to experience explosive growth and remains deeply committed to providing the highest quality coffee experience for our customers,” David Belanger, President and CEO of Community Coffee Company, added. “Partnering with Keurig allows us to further extend our products in a format that is highly desired by consumers and we are very excited about this opportunity.”
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