JetBlue Airways’ TrueBlue loyalty program garnered the top spot on the “Best Airline Rewards Program” list from U.S. News & World Report, which honors the best loyalty programs in the travel industry.

In compiling the list, U.S. News & World Report employed a scoring algorithm based on six factors, weighted as follows:

  • 30% – Ease of earning a free round-trip flight
  • 20% – Number and variety of free flight options
  • 20% – Airline Quality Rating
  • 10% – Geographic coverage of the airline’s network
  • 10% – Number of daily flights
  • 10% – Additional benefits

Airlines were assigned scores between 1 and 5.

Here are the top airlines from the list:

JetBlue TrueBlue (4.34)

Southwest Rapid Rewards (3.92)

Alaska Airlines Mileage Plan (3.81)

United MileagePlus (3.74)

American AAdvantage (3.71)

Virgin America Elevate (3.57)

Delta SkyMiles (3.46)

Hawaiian Air HawaiianMiles (2.81)

Frontier EarlyReturns (2.23)

Spirit Free Spirit (1.44)

“As an airline renowned for its customer service, JetBlue is constantly looking for ways to earn and grow our customers’ loyalty, one flight at a time,” Kelly Roe, director of loyalty and partnerships, JetBlue Airways, said in a release. “Today’s travelers want to make sure their loyalty really does get rewarded, and JetBlue has continued to do what we do best−offer an award-winning experience, differentiated products and an easier path to redeem rewards. Earning the No. 1 spot on U.S. News & World Report’s coveted list speaks volumes about our dedication to providing a best-in-class program for all customers.”

Text Box: “Earning the No. 1 spot on U.S. News & World Report’s coveted list speaks volumes about our dedication to providing a best-in-class program for all customers.”JetBlue has successfully carved out a niche by focusing on delivering substantial value to customers with its loyalty program, including no blackout dates, all seats availability (a), points that never expire, and the ability to earn and share points with a small group through Family Pooling (b), unlimited complimentary inflight snacks and non-alcoholic beverages, and live inflight entertainment featuring free DIRECTV and free XM Satellite Radio at every comfortable seat (c). Customers can expect outstanding service from the friendliest crewmembers in the sky while they kick back and enjoy in spacious aircraft cabins, which offer the most legroom in coach of any U.S. airline (d).

With a range of TrueBlue benefits and badges, JetBlue consistently delivers on its promise to provide a loyalty program that rewards all customers, regardless of their travel frequency. With bonuses, such as six points per eligible dollar spent for booking on (e), flying in Even More® Space (a), booking your pet with JetPaws™, and planning your trip with JetBlue Getaways, rewards add up fast, and the points you earn are the points you keep.

Truly listening to its customers has paid big dividends at JetBlue.

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