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JetBlue and American Airlines have announced a strategic partnership that will look to connect customers in the Northeast and give them more choice across their domestic and international networks. The partnership also includes an agreement that proposes codeshare and loyalty benefits that enhances each carrier’s offerings in Boston and New York.
“Pairing JetBlue’s domestic network with American’s international route map creates a new competitive choice in the Northeast, where customers are longing for an alternative to the dominant network carriers,” said Joanna Geraghty, President and Chief Operating Officer, JetBlue, in an American Airlines press release. “This partnership with American is the next step in our plan to accelerate our coronavirus recovery, get our crewmembers and our aircraft flying again, and fuel JetBlue’s growth into the future.”
The news release highlights three specific benefits of this partnership, and those benefits include:
New routes from the Northeast
After this agreement is implemented, American Airlines will look to launch service between New York (JFK) to Tel Aviv, and Athens and JFK to Rio De Janeiro will come back as a daily seasonal route in Winter 2021
The brand will also continue serving destinations like London and Madrid
JetBlue has also announced it will grow in greater New York City, adding flights at LaGuardia and Newark and increasing its presence at JFK
More choice and loyalty benefits
The two brands will offer reciprocal codeshare flights, which will give customers options with improved schedules, competitive fares, and access to domestic and international destinations
The partnership will start a codeshare relationship which means customers can book a single itinerary combining flight from both airlines, and will allow there to be only one place to go to for check-in and seamless flight connections from origin to connection
“Leisure travel is important to our customers, and JetBlue’s network paired with their award-winning service, are the perfect fit,” said Vasu Raja, Chief Revenue Officer at American Airlines, in the same American Airlines news release. “Both airlines’ customers value access to more destinations, whether it’s a JetBlue customer who wants more direct access to South America from New York or an American customer who wants more robust service to Florida. Together, we can give our customers the best of both worlds.”
More from Loyalty360 on Travel and Tourism:
Travel, Tourism, and Entertainment Industry Prepares to Welcome Back Customers | Perspective from Loyalty360 Members
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