FOR THE past few weeks, Kenneth Brown has reigned over Samsung Nation, an online loyalty programme that offers virtual rewards to consumers who talk up Samsung, the electronics giant.
In the three months since the programme was introduced, Brown, owner of Atlantic Detail Service, a steel detailing business in Massachusetts, has racked up more than four million points, often placing him at the top of the site’s leader board. Along the way, he has earned a virtual “Twitterati” badge – a turquoise circle – for....