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Gowalla users: When you step inside a Holiday Inn, Crowne Plaza, Hotel Indigo or other hotels that belong to IHG and “check in” on Gowalla, you’ll receive a note about how you can benefit from InterContinental Hotels Group’s “Hit it Big” loyalty promotion - IHG’s biggest of the year.
For the rest of us: IHG today will become the first major hotel operator to launch a full campaign across all brands using Gowalla, the increasingly popular location-based social network that lets people....
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