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IHOP has announced a partnership with Google Cloud to enhance its online ordering experience nationwide with AI technology. Guests who are logged into the guest ordering page online will soon be able to order their favorites, customize the perfect breakfast, and receive suggestions for new go-to items on the menu. The brand is the first in the restaurant industry to use Google Cloud's Recommendations AI technology for online ordering specifically.
Powering IHOP's new food ordering recommendation engine is Google Cloud's Recommendations AI solution, which draws on Google's database and algorithmic expertise to make the best recommendations for customers thanks to years of experience in delivering content across Google Ads, Google Search, and YouTube. With Recommendations AI, IHOP will lean into Google's machine-learning capabilities to create a more personalized and tailored online ordering experience.
"At IHOP, our guests always come first, and we're constantly making new investments and improvements to meet their evolving tastes and expectations. One of the biggest shifts we've seen with our guests is a preference for online ordering, with IHOP's to-go business rapidly growing to more than 20 percent of total sales in the last few years alone," said Kieran Donahue, chief marketing officer, IHOP. "Our new partnership with Google Cloud infuses AI into IHOP's online ordering experience, making it even easier for our guests to place online orders, quickly find the items they love, and discover our newest products relevant to their individual tastes and interests."
The deployment of Google Cloud's AI capabilities across IHOP’s nationwide online ordering system has nurtured increased growth in online orders. In recent years, IHOP has optimized its to-go experience with the launch of a new website, an easy-to-use app, and guest loyalty program that offers exclusive rewards.
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