Rewarding Decades of Customer Loyalty: A Q&A with IHOP on Its New Loyalty Program

IHOP is celebrating its 65th anniversary in 2023. Since its founding, the brand has built a loyal customer base through providing excellent service and food for its guests and a family-like environment for its team members. As customers have changed — especially following the pandemic — IHOP changed its customer loyalty initiatives, launching its first rewards program in 2022: the International Bank of Pancakes.   Loyalty360 spoke with Nathan Casey, Vice President of....

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