IHOP announced the opening of the brand’s first-ever loyalty program, the International Bank of Pancakes. The brand is kicking off the program with appearances by celebrities Niecy Nash, Emmitt Smith, Katelyn Ohashi and other social media influencers and creators.
HOP guests can enroll in the program and start earning PanCoins at www.ihop.com/rewards. The PanCoin is a crypto pancake that was developed by the brand in its research to find what rewards IHOP guests would enjoy most. Guests who sign up for an account will....