IHOP announced the opening of the brand’s first-ever loyalty program, the International Bank of Pancakes. The brand is kicking off the program with appearances by celebrities Niecy Nash, Emmitt Smith, Katelyn Ohashi and  other social media influencers and creators.

HOP guests can enroll in the program and start earning PanCoins at www.ihop.com/rewards. The PanCoin is a crypto pancake that was developed by the brand in its research to find what rewards IHOP guests would enjoy most. Guests who sign up for an account will also receive free pancakes on their birthday, exclusive offers, rewards, secret menu offerings and the ability to Pay ‘N Go using their own devices from the mobile app.

To launch the program, the brand enlisted celebrity partners to surprise and delight lucky fans on their social media channels with PanCoins. These celebrities will also be donating up to $50,000 each to a charity of their choice to spread even more joy and celebrate the International Bank of Pancakes launch.

“Earning PanCoins from the International Bank of Pancakes is just one more way we will spread joy to our guests,” said Kieran Donahue, Chief Marketing Officer, IHOP. “The lineup of talent we have assembled to introduce our loyalty program help guests earn PanCoins and create more moments of happiness is impressive. Within their individual circles of influence, they each bring a sense of belonging and togetherness, and when you come to IHOP, you come as you are.”

Guests can create a free account at www.IHOP.com or on IHOP’s mobile app, available in the Apple and Android app stores.
 
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