The tug-of-war between hotels and online travel advisers (OTAs) continues to rage on, and International Hotel Group has revealed its latest move to encourage customers to book directly through its hotels. Titled, “Your Rate by IHG Rewards Club,” the program offers members an exclusive rate when booking with the hotel.
The IHG family of hotels features some of the most respected names in hospitality, including Holiday Inn, Holiday Inn Express, Crowne, Kimpton, and InterContinental. IHG Rewards Club has already reached a....