Everybody loves being rewarded. Such a gesture, no matter how large or small, can go a long way in wining hearts and minds. Customer loyalty is built on this philosophy, and a solid loyalty program can serve as the vehicle by which brands express this appreciation.
Often these rewards come in the form of discounts or special promotions, which can hold varying degrees of financial significance for different customer segments. But, even apart from the economic appeal, such gestures are almost always valued on a personal level as well, and....