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Every transaction between a customer and a travel or hospitality brand enables that brand to learn and understand more about that consumer. And when it comes to interacting with that customer, those hotels and airlines have an opportunity to solidify and deepen that relationship even more with real-time, personalized engagement.
But with the flood of digital offers and advertisements comes the challenge for brands of being relevant and truly engaging to the customer – nurturing that relationship via all touchpoints and throughout....
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