Fast-Growth Sushi Bar Develops Infrastructure Template to Ensure Customer Loyalty Remains Top Priority Throughout US Expansion
DULLES, Va.—Vovici, the leading provider of intelligent online survey management and enterprise feedback solutions, today announced that How Do You Roll?, a maki sushi bar franchise, has selected Vovici’s customer feedback solution to be integrated into all franchise operations.
Founded in 2009, the How Do You Roll? (HDYR?) restaurant franchise has redefined the sushi experience for discerning diners. Each customer is their own sushi chef and selects the wrap, vegetables, meat and or fish and toppings they want. With over 65 stores contracted to open in TX and CA over the next eight years, this alternative sushi bar is prepared for rapid growth.
“The founders of HDYR? wanted to provide a fast, healthy dining destination that invited everyone from the sushi novice to the most experienced, with 100% satisfaction on every single dining experience. The company slogan is “making the world better, one stomach at a time” and this is the premise behind the HDYR? culture,” stated Katie Little, chief marketing officer for HDYR?. “We have opened three stores in two years, and 10 new locations are contracted to open in 2011. We absolutely needed innovative technology to track and improve customer satisfaction; a paper trail would never hold up and would have impacted our feedback goals.”
Technology is the foundation for the HDYR? business model to not only systematically grow the business for corporate and each franchisee, but to purposely cater to the target demographic, ages 18 - 35. From digital menu boards, social media marketing initiatives, review sites, electronic loyalty programs and more, the company has revolutionized the restaurant business.
“Customers are demanding better service and they want it immediately. It is a key differentiator, no matter what the industry is,” states Dave Capuano, vice president of marketing for Vovici. “Selecting Vovici so that franchisees will have Voice of the Customer action plans, detailed reports on individual stores as well as regional comparison charts from the time of launch will absolutely support the goal of maintaining and building the customer-centric brand.”
“Not only have several employees at HDYR? utilized ‘Voice of the Guest’ programs in the past, we evaluated many software programs currently available in the market. Vovici is absolutely the most forward-thinking vendor with a current product that is ahead of its competitors,” states Little. “We selected Vovici because of their survey management capabilities monitored by a central dashboard and the online community platform that will be implemented as we continue to grow.”
The overall goal as HDYR? expands through the US is to contribute to resetting world food production standards while working towards sustainability. For more information visit www.howdoyouroll.com
About Vovici
Vovici is the leading provider of intelligent online survey management and feedback solutions. Powerful, scalable and easy to use, Vovici’s solutions help companies engage customers, employees and partners to increase loyalty, facilitate innovation, and influence critical business decisions. More than a thousand organizations worldwide, including more than half of the Fortune 500, rely on Vovici to turn information into action. Visit www.vovici.com for more information.