KIRKLAND, Wash.—Hipcricket, an Augme Technologies, Inc. company (OTCBB: AUGT), today announced that the American Cancer Society will conduct a nationwide mobile rollout for its 2011-2012 Relay for Life® season. After the successful completion of a pilot program earlier this year, the Society will expand its use of Hipcricket’s cloud-based mobile marketing platform to enable localized communication and information-sharing for more than 5,000 individual communities of participants, volunteers and donors.
Each regional event....