LONDON—
17% of British consumers with a mobile device have researched a holiday on a mobile app or website in the last 12 months
36% of Brits online have used two or more channels when researching a holiday in the last year
Positive customer experience cited as important for 42% of ebookers
British online consumers are turning to mobile devices as part of the holiday booking process according to research released today by Tealeaf®. Almost a fifth of ebookers with a mobile device (17%) have researched a holiday on a mobile app or....