Hilton HHonors, Hilton Hotels’ loyalty program, has partnered with airline Virgin America on a program that allows members to earn Virgin rewards points for stays at Hilton-owned hotels.
Customers can earn one point in Virgin’s Elevate loyalty program for every $2 spent at a Hilton property, or a fixed number of points per night spent at a hotel with the point value varying according to the franchise. Hilton operates the Hilton, DoubleTree, Conrad, Embassy Suites and Hampton Inn brands, among others.
The program allows Hilton....