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Hilton Honors, the guest loyalty program for Hilton’s 18 world-class brands, will begin rolling out a Daily Food & Beverage (F&B) Credit in the United States in July, adding flexibility and choice to an evolved elite dining benefit for Gold and Diamond members.
The Daily F&B Credit, available through the end of 2021, replaces the complimentary Continental Breakfast benefit offered as a Hilton Honors MyWay benefit at Waldorf Astoria Hotels & Resorts, LXR Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Signia by Hilton, Hilton Hotels & Resorts, Curio Collection by Hilton, Tapestry Collection by Hilton, DoubleTree by Hilton, Motto by Hilton and Hilton Garden Inn properties in the United States.
As travel rebounds, many elite members are craving greater flexibility around their stay experience and benefits. With the Hilton Honors Daily F&B Credit, Gold and Diamond members can now apply the credit to any eligible food or beverage purchases billed to their room up to the total daily credit value, any time of day – from a delicious burger via room service, to a fresh brewed coffee or snack from the on-property grab-and-go market. Recognizing that guest preferences have shifted over the last year, Hilton surveyed its most loyal guests to gather feedback around the concept of a daily food and beverage credit and found that the vast majority of members rated it to be appealing in lieu of continental breakfast, the previous option.
“Based on feedback from our most loyal customers, the Daily Food & Beverage Credit offers our elite members greater flexibility, choice and control around their on-property dining benefits as travel ramps back up,” said Jenn Chick, vice president and global head, Hilton Honors and Customer Engagement, Hilton. “We look forward to empowering our more than 115 million Hilton Honors members with benefits and experiences they value as many of them begin hitting the road again.”
Gold and Diamond members who choose the Hilton Honors Daily F&B Credit as their MyWay benefit, plus one additional guest registered to the same room (one room per stay), will receive a $10 to $25 credit depending on the brand and location.
The Daily F&B Credit will be available as a Hilton Honors MyWay benefit at more than 1,500 hotels across the United States with many delicious options for members to choose from including:
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