The universal need for Wi-Fi access is quickly becoming a reality throughout the daily lives of most Americans. Free Wi-Fi is also commonly used as a tool to generate customer engagement among consumers in bars, restaurants, and cafes. Many establishments, such as hotels, are now even incorporating Wi-Fi connections into their loyalty programs.
Hilton Worldwide has just announced that it will begin offering free Wi-Fi to every member of HHonors, the hotel chain’s popular world-class loyalty program. The new policy will go into....