Heinz has an extensive history of satisfying customers, and the recent launch of a new loyalty program for Heinz Weight Watchers Smart Ones frozen products carries on that tradition.
Customers can earn a $10 Visa Reward Card for every 30 units of product they purchase at any retailer nationwide. The Visa Reward Card can be used at every store that accepts Visa, online and in-store.
To participate, customers snap a picture of their qualifying receipt and register the first time they submit. Once a customer submits a photo, he or she will receive an automatic confirmation and request to complete a registration form.
Then, every time they make a purchase of Smart Ones products they send in their receipt by text, email, or web upload on the Smart Ones site to earn progress toward their $10 Visa Reward card.
The $10 Visa Reward Card promotion is good through Nov. 14, 2014.
Eric Bowers, Brand Manager for Smart Ones, told Loyalty360 that loyal customers are at the root of the new loyalty program.
“Smart Ones is extremely thankful for our most loyal consumers!” Bowers said. “Smart Rewards is both a mobile and web-based program that allows us to recognize our most loyal users and provide exclusive offers they can only find by joining the program. Consumers can follow three easy steps: Purchase Smart Ones, Upload Their Receipt, and Earn Their Reward! Consumers are loyal to us, so Smart Rewards is an opportunity for us to return the favor!”
The use of social media has positively impacted Heinz and its customer engagement efforts. A recent study indicated that Heinz experienced a significant increase in brand sentiment after it implemented its social media campaign.