The Hard Rock Café is using a new mobile tool to improve its customer service and increase customer loyalty. For the SMS initiative, the Hard Rock Café tapped the new Web-based software from ReadyPing Inc., a service provider of wait-list management and text-message paging. Text-messaging has the potential to fundamentally shift the way restaurants and other service-driven retailers manage customer wait times. “Rise Sushi was the first of approximately 100 restaurants that tested ReadyPing’s beta....

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