Ecommerce officials at Godiva Chocolatier wanted to significantly elevate the online customer experience through conversational and lifestyle-driven digital experiences that engage their customers as a part of the Godiva brand experience.
Given Godiva’s small team, it had been limited in its ability to create and launch experiential content equipped with robust digital functionality.
According to Christine O’Brien, site merchandise manager who manages Godiva’s digital campaigns, the company has a growing customer....