Goal for GM’s Boler-Davis: The Best Overall Customer Experience in the Industry
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General Motors has endured an arduous journey in recent years, stemming from questionable vehicle quality, to market share declines, to financial losses and finally a 2009 bankruptcy and federal bailout. But General Motors emerged from that onerous period with renewed vigor, an absolute laser focus on the customer, enthusiastic senior leadership guiding that journey, and a fervent hope that it can reach that mountaintop again in the automobile industry. One of those enthusiastic leaders at GM is Alicia Boler-Davis, General Motors Senior....

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