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IHS Markit announced the results of its 25th annual Automotive Loyalty Awards today, recognizing General Motors for its leadership as top manufacturer for automotive loyalty in the U.S. in 2020. This is the sixth consecutive win for GM in the ‘Overall Loyalty to Manufacturer’ category and 17th in the last 25 years. GM’s 69 percent retention of its customers is attributed to its popular utility and pickup lineup, with 93 percent of returning owners purchasing another GM utility vehicle or pickup truck in 2020.
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