Gary Brown, Chief Operating Officer for The Geddes Group, told Loyalty 360 that he’s excited about his company’s recently announced partnership with Alliance Data Services -- which will provide a co-branded credit card program and build cardholder acquisition for the namesake card of internationally renowned photographer Anne Geddes.
“We had a previous program with Bank of America,” Brown explained, “and Bank of America changed philosophically so it was natural for us to look and see if there was another....