GameStop has had a vast amount of brand loyalty and a significant portion of that emanates from its highly successful PowerUp Rewards loyalty program, which recently celebrated its fifth anniversary.
Darin Smith, Senior Director of PowerUp Rewards, spoke with Loyalty360 about the company’s ever popular loyalty program.
Can you talk a bit about the growth of the loyalty program in the past five years and some of the more prominent customer insights gleaned from it?
The PowerUp Rewards program was born out of the idea that we wanted....