The rate of rapid technological change and seismic shifts in consumer behavior has become a customer engagement challenge for all brands. But some have experienced more difficulties than others. The music and movie rental businesses stand as cautionary examples of those struggling with this digital disruption. And because of some similarities to these entertainment industries, it might be tempting to add GameStop to the list as well.
GameStop, however, is unique. As a specialty multichannel video game and electronics retailer, GameStop....