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Frontier Airlines has expanded its current loyalty partnership with Points to use Point Travel services to increase its offerings. Frontier Miles members will now have the ability to redeem miles when booking on over 300,000 hotels across the globe. This comes on the tail end of a partnership launch this year with Points and Groupon, in which Frontier used Points’ platform to offer Groupon customers the opportunity to earn up to five Frontier Miles per dollar spent when buying eligible Groupon deals.
“With the introduction of our recently reimagined FRONTIER Miles program,” says Tommy Langhauser, Senior Manager of Loyalty and Partnerships, Frontier Airlines, “we’re excited to expand our relationship with Points, growing our redemption capabilities to more than 300,000 hotels, and ensuring the redemption of miles is made even easier and more rewarding for our customers.”
He continues, “The addition of mileage redemption for hotels through Points allows us to give our passengers added flexibility in redeeming their FRONTIER Miles for any part of their next vacation and beyond.”
Rob MacLean, CEO of Points, adds, “We have been proud partners of Frontier Airlines for many years now, and are thrilled to be able to further expand our relationship. We look forward to leveraging our platform to power new features for Frontier to attract new members, and to deepen loyalty and flexible engagement opportunities with its existing members.”
Frontier Airlines first partnered with Points in 2011 to offer a number of Points’ Loyalty Currency Retailing services, including Buy, Gift, and Share to enable its members to get more out of their participation. However, this is the latest in a string of attempts by Frontier to increase customer loyalty. Recently, the company began to offer children 14 and under free flights if they are accompanied by a parent. The deal is available to members that sign up for the airline’s Discount Den program, which costs $59.99 a year.
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