At First Data, “we are all about delivering innovation to help our clients grow,” Dom Morea, senior vice president, head of gift solutions at First Data, told Loyalty360. With more businesses than ever using gift cards to reward, recognize, and build loyalty among employees, partners, and customers, First Data has partnered with ASDA, Walmart’s U.K. retail chain, to help ASDA capitalize on this trend. The agreement provides ASDA with a full-service, B2B e-commerce gift card storefront that makes it easy for ASDA to sell....

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