Last month a new startup, Womply, launched to bring “effortless offers” schemes to local merchants—coming with an impressive pedigree because it’s cofounder Brandt Squires was formerly LivingSocial executive. Just weeks later, Womply has an additional offering—Loyalty Cloud—that promises the same sort of effortless experience but for customer loyalty schemes, rather than Groupon-style “special offers.”
According to the new site, its simplicity rests on the fact that, “Merchants create....