Loyalty 360 to host “What’s Driving Loyalty Loss and What Can You Do About It”—- a free webinar presented by VeraCentra May 6th, 2010 at 10 am PST/1 pm EST
Apr 30, 2010 – Loyalty 360 – The Loyalty Marketer’s Association will host “What’s Driving Loyalty Loss and What Can You Do About It.” This free webinar presented by VeraCentra will be held on Thursday, May 6, 2010 at 1 p.m. EST
To register, visit: https://www2.gotomeeting.com/register/498380858
Loyalty and customer churn have a huge impact on brand revenue and value. A recent study suggests that some major brands could have increased overall revenues by more than 20% in 2009 if they had eliminated churn among high loyal customers. You can’t fix a problem unless you completely understand what the problem is.
“What’s Driving Loyalty Loss and What Can You Do About It” will provide unique insight into the causes of defection and reduced loyalty. From this insight you can craft strategies to reduce churn rates, increase loyalty, and create profitable customer relationships
The webinar will address:
• What’s causing defection and lost loyalty?
• How are some companies dealing with consumer change?
• What obstacles prevent us from achieving high levels of loyalty?
• What can you do today to break through and increase loyalty?
About your Presenters:
John I. Todor, PH.D. is a psychologist and business strategist who analyzes how changes in technology and the marketplace impact what customers value and how they make decisions. Based on these insights, he advises client companies on how to align their strategies and practices.
Constance Hill is President of VeraCentra, a marketing software and service company committed to helping clients transform their campaigns into customer-centric programs. By tailoring its software and services to meet client requirements, VeraCentra empowers customer-focused marketers to achieve their goals.
“What’s Driving Loyalty Loss and What Can You Do About It” is part of an ongoing series of webinars powered by Loyalty 360 - The Loyalty Marketer’s Association. Visit
http://www.loyalty360.org/conferences_and_events/ for more information about the series and a schedule of upcoming webinars.
# # #
About VeraCentra
Offering the first on demand business intelligence solution designed for marketers, VeraCentra (www.veracentra.com) helps marketers succeed in an increasingly competitive marketplace by providing marketing intelligence software and automated multi-channel communication systems. VeraCentra enables marketers to harness vital marketing data for fast analysis that fuels smart decisions, and helps marketers easily execute relevant communications that increase customer engagement levels and drives profitable customer relationships.
About Loyalty 360
Loyalty 360 (www.loyalty360.org) is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.