For Jeffery Savage, CEO of Franklin Savings Bank, launching a new loyalty program six months ago led to promising momentum from a customer engagement/customer experience perspective for 2016.
Franklin Savings Bank, which has seven banks, launched the Buzz Points loyalty program to support local businesses in Central New Hampshire.
Buzz Points rewards customers for shopping locally, provides small business owners with the marketing tools they need to compete against national merchants, and provides a digital experience that enables users....