During the Sept. 26 Loyalty 360 webinar titled, “How to Identify and Drive Profitable Customer Behaviors Using Intelligent Loyalty (Plus 5 Key Steps to Get You Started),” Forrester analyst Emily Collins stated to attendees that “the age of the customer is here to stay.”
“Consumers are increasingly interacting with brands,” Collins said. “Marketers turn to loyalty to deepen customer relationships because they can better identify and more easily reward customer behavior.”
Customer....