Bruce Rogers, Chief Insights Officer at Forbes Media, and his Insights Group team conduct research and provide thought leadership around building customer-centric organizations and around driving data and analytics throughout an organization. Rogers recently sat down with Loyalty360 and shared some of those perceptive insights about the changing state of loyalty marketing, today’s ubiquitous and mystifying complexity, and how to work toward the rewards of customer experience simplicity.
Tell us about your research—what you....