Food Lion will unveil a new shopping experience for customers in the greater Myrtle Beach, Florence, Columbia, and Charleston, South Carolina, markets on Wednesday, July 17. Customers in Lumberton, North Carolina, also will be able to shop their newly renovated local stores.
 
The company made a $158-million capital investment in its 92 area stores earlier this year, which included remodeling the stores, hiring 2,000 additional associates, and giving back to local communities, including the donation of two mobile trucks to area food banks to feed local families in need.
 
“Food Lion has nourished our neighbors in the greater South Carolina community for 43 years, and we’re excited to bring these improvements to our 92 local stores,” says Meg Ham, President of Food Lion. “We’ve created a new grocery shopping experience through the significant investments in our stores, associates, and communities. From our expanded variety and product assortment, newly reorganized stores, to a more efficient check-out experience, every change we’ve made will make it easier for our customers to find the quality products they have come to expect from Food Lion. When coupled with our weekly sales and promotions, customers will see that we have made it easier for them to nourish their families with healthy foods on a budget.”
 
Each store will open to the public at 8 a.m. on July 17, following a 7:45 a.m. ribbon-cutting ceremony. As part of the celebration, the first 100 customers in line will receive a Food Lion reusable grocery bag, a Food Lion branded apron, and a $10 gift card. One shopper will get a $250 card. Also, later that day at 5 p.m., Food Lion will be giving another round of $10 gift cards to the first 100 customers in all 92 stores.
 
Other changes customers will see include:
 

  • Expanded variety and assortment across all departments, including more local produce in the “Local Goodness” section, an expanded variety of craft beer, limited reserve wines, and more local, natural, organic, and gluten-free items
  • An abundant selection of fresh produce and meat backed by Food Lion’s double-your-money-back guarantee and a larger selection of Nature’s Promise organic brand beef, pork, poultry, milk, eggs, bottled water, cereal, coffee, and other items
  • A greater selection of easy and affordable complete meals for families, a wider variety of grab-and-go items, and more pre-sliced deli meats and cheeses
  • A more efficient checkout process
  • Fully remodeled stores featuring new signage and groupings of like products
 
Also, consistent with Food Lion’s focus on fighting hunger in its local communities through Food Lion Feeds, the retailer is partnering with Harvest Hope Food Bank in Columbia and Lowcountry Food Bank in Charleston to unveil trucks to help feed families in need in remote locations. The donation, totaling more than $200,000, increases capacity for the food banks and will debut at the 10 a.m., July 16 press conference that will be held at the Food Lion store located on 4760 Hardscrabble Road in Columbia, South Carolina.
 

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