The inaugural Aberdeen City and Shire Tourism Conference has been hailed a success.
More than 125 delegates attended the summit in Aberdeen which highlighted the importance of the customer experience and offer guidance to delegates on growing their businesses.
Elaine Booth, Aberdeen City and Shire tourism partnership manager, said: “The theme of ‘Improving the Customer Journey’ was chosen as we wanted to emphasise the importance of offering the customer an unparalleled consumer experience.
“From the initial....