The Milwaukee Bucks and Fiserv Inc., a global provider of financial services and technology solutions, have announced that Fiserv has signed an exclusive naming rights agreement for the nearly completed Wisconsin Entertainment and Sports Center, now called Fiserv Forum.
The venue will hold a public celebration of the naming rights agreement on Sunday, August 26th. The arena will serve as home to the Milwaukee Bucks NBA team and the Marquette University Golden Eagles men’s basketball team. It will also host other....