Ferrari’s Fiat Chrysler Spin-off Could Implement Loyalty Program

Among foreign luxury sports cars, few can compete on the same track as Ferrari. Recently, the company announced it could create a loyalty program to coincide with its brand spin-off next year, a move that would grant more substantial voting power to Ferrari shareholders.

Last month, Fiat Chrysler Automotive Chief Executive Sergio Marchionne announced plans to branch off Ferrari, sell off a 10 percent portion of the company via public offering, and disseminate the remainder to its stakeholders. The desired aim of the loyalty program would be to reward long-term investors, a tactic that proved effective this year when Fiat merged into FCA.

“There are many options today and this is one of them,” FCA Chairman John Elkann said during an event in Milan.

FCA shares fell 0.2 percent at 10.05 euros, against an 0.8 percent drop in the Milan blue-chip index. Since its primary listing was moved to New York, the FCA stock has gained 45 percent.

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