FedEx wants to augment its customer engagement with small businesses and, as a result, launched My FedEx Rewards loyalty program.
My FedEx Rewards builds on the existing loyalty program, and opens up participation to all eligible FedEx small business customers that ship or print with FedEx. The program is free to join.
Becky Huling, Vice President, Customer Engagement, FedEx, told Loyalty360 that My FedEx Rewards is primarily focused on further enhancing engagement with Small Business customers.
“It creates another avenue for FedEx....