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Fandango has announced the launch of a program that will look to bring moviegoers back to theaters as the industry starts to reopen following the pandemic closures. The brand and its apps have revealed features like social distancing maps, a guide to safety policies from more than 100 theater chains, a search filter to find reopened theaters by location, instructional videos, and more.
“At Fandango, our mission has always been super-serving fans with their entertainment needs, and we cannot wait to help fans get back to the big screen safely and at the right time,” said Fandango president Paul Yanover in a statement. “It’s a complicated rollout, with various states, cities, and counties opening their venues in different phases. We hope Fandango will serve as a helpful one-stop resource for fans to find all the information and services they need for a comfortable return to their local theaters.”
The guide to safety and health policies mentioned above will be provided by theaters around the country. It will give customers information on auditorium occupancy and social distancing, mask and protective equipment policies, cleaning measures, concession services, and more.
“We are working closely with our friends in exhibition to help get their ticketing back online and film fans back in seats with peace of mind,” said Melissa Heller, Fandango’s VP of domestic ticketing, in a statement. “In addition to our new product features, Fandango’s mobile ticketing will be an added benefit, helping moviegoers and cinema employees reduce the number of contact points at the box office and throughout the theater.”
Fandango also plans to use many of its digital properties, like Rotten Tomatoes, Movieclips on YouTube, as well as its social media and performance marketing platforms, to work to get moviegoers all of the information they need to feel comfortable to return.
According to the press release, “The company is also planning to support the reopening of theaters and new films scheduled to release this summer with a steady stream of original video, editorial and social content, celebrating the moviegoing experience.”
Fandango has also announced it is extending expired rewards for VIP+ loyalty program for another 60 days so customers will have more time to use the rewards they have earned. Additionally, the brand is offering the ability to refund and exchange ticket purchases up to the posted showtime. Customers also can self-process refunds as a guest user without any account needed.
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