Facebook has been on a bit of a mobile spending spree lately.
The world's biggest social network has acquired the team of developers behind customer-loyalty application Tagtile; the start-up said on its website that Facebook was "acquiring substantially all of our assets." Financial details of the deal weren't released.
"It's a huge opportunity for us to take our goal -- helping businesses grow -- and do it on a much, much bigger scale than we could have on our own," Tagtile said. "We're excited by what lies ahead for us at Facebook."
In an emailed statement to Bloomberg, Facebook said: "We're happy to confirm that Tagtile's founders are joining Facebook, and that Facebook is acquiring substantially all of the company's assets."
Tagtile says it makes marketing and managing customers "easy and enjoyable."
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