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A peek at how ExxonMobil's new loyalty program is faring
Exxon Mobil Corp. is close to announcing a new cross-promotion partner for its recently unveiled loyalty program, "return and earn," according to marketers attending a recent brand meeting with the refiner in Texas. Jobbers said company executives declined to name the company that Exxon was negotiating with, and would say only that an announcement would come "soon."
An ExxonMobil spokesperson said the company is "exploring cross-promotional loyalty opportunities on an....
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