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Enhancing the customer experience is always a crucial goal for any loyalty marketer.
Take ExxonMobil, for example.
Now, Exxon- and Mobil-branded stations across the United States feature an improved gasoline that enhances vehicle performance through a proprietary additive formulation with seven key ingredients that helps remove intake valve deposits, which leads to better gas mileage.
“The new additive formula, which is part of our suite of Fuel Technology Synergy products, is a step-change innovation for our Exxon- and Mobil-branded stations compared to our previous additive package,” said Rob Wollard, Americas Retail Fuels Marketing Manager for ExxonMobil Fuels, Lubricants and Specialties Marketing Company. “From our new Speedpass+ mobile payment option to our Plenti loyalty program, we are constantly looking for new ways to enhance our customers’ experiences and overall satisfaction with our products and services.”
The gasoline was developed at the same ExxonMobil research and engineering labs as ExxonMobil Formula 1 racing fuels, and includes dual detergents to clean key engine parts, such as intake valves. It has been extensively tested to ensure optimum performance.
Currently, synergy gasoline is available at almost 11,000 Exxon- and Mobil-branded retail stations in the U.S. The breakthrough Synergy forecourt image has been piloted at 50 locations in the U.S. and will be implemented nationwide in a multi-year rollout as part of ExxonMobil’s continuous efforts to enhance customer’s buying experiences.
ExxonMobil built its reputation as a technology leader over many decades through extensive testing and product evaluations. Its research and engineering team is committed to developing enhanced fuel formulations that will exceed customer expectations and comply with or exceed regulatory requirements.
ExxonMobil, the largest publicly traded international oil and gas company, uses technology and innovation to help meet the world’s growing energy needs. What’s more, ExxonMobil holds an industry-leading inventory of resources and is one of the world’s largest integrated refiners, marketers of petroleum products and chemical manufacturers.
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