PLEASANT RIDGE, Mich., July 13, 2011—ePrize today announces the acquisition of the customer relationship management (CRM) division of Apollo Data Technologies, a Chicago-based predictive analytics firm.
The acquisition continues to broaden ePrize’s product offerings, which over the past year have expanded into social and community management as well as mobile and location-based solutions. By providing in-depth analyses of campaign executions, as well as deeper consumer behavior insights, ePrize can advise brands....